No Fairy Tale Endings
Tinder
In Japan, Tinder has traditionally been viewed as merely a casual dating app, making deeper connections difficult.
With young Japanese singles increasingly rejecting superficial romantic ideals, No Fairy Tale Endings challenges clichéd notions of love through humorous, pop-culture-inspired visuals and real user-generated dating stories.
By celebrating authentic, relatable experiences rather than idealized fantasies, Tinder repositions itself as a platform for genuine human connections.


