TITLE
Chased Since Then
RECORD ID
2604-001-B/01
YEAR
2026
STATUS
COMPLETED
CLIENT
NIKE
LOCATION
COLLABORATORS
CONTEXT
SELF-INITIATED
FUNCTION
CAMPAIGN SYSTEM
CONTRIBUTION
ART DIRECTION / CONCEPT / DESIGN / COPY
MEDIUM
OUTDOOR / SOCIAL / SPATIAL
OUTPUT
VISUAL ASSETS / ACTIVATION
METHOD
LANGUAGE
EN / JP
DISTRIBUTION
OUTDOOR / SOCIAL / LIVE EVENT
TOOL
ADOBE PHOTOSHOP / ILLUSTRATOR
AFFINITY
FIGMA
FORMAT
JPEG 4761 × 6201
ASPECT RATIO
1:1.25
INSTALLATION DIMENSIONS
CONDITION
RELATED
REFERENCE
VERSION
AVAILABILITY
LAST MODIFIED
2026-06-08 14:52 JST
Chased Since Then marks 30 years of the Air Max 95 as a cultural artifact of desire.
Since 1995, it has been chased, copied, collected, and claimed by scenes from UK grime to Tokyo street culture.
For the anniversary, that history becomes the mechanic: fans chase hidden QR codes across areas such as Harajuku, Shibuya to unlock access to an exclusive SNKRS event celebrating the culture built around the shoe.